You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another. Then another. Crickets. It is frustrating when our recipients do not respond to our emails.
First, the bad news: If your recipients do not want to respond, they won’t. They will probably ignore your email if they are uninterested in your offering. We cannot control other people’s behavior.
However, you can get a reply if you have strong credibility and a compelling subject line. If your subject line and content resonate with a recipient’s emotions, you can even overcome the resistance to entertaining a message from an unknown sender. So, there is hope.
If you want your recipient to respond to your email, three things have to happen. The person must:
- Open your email
- Read it
- Respond to it
Persuade your recipient to open the email
Two factors affect your recipient’s likelihood of opening your email: your credibility as a sender and the effectiveness of your subject line. You probably know people whose emails you will open no matter how busy you are. Your boss, your key clients, perhaps a…
